What is Local SEO?
Local SEO is like a digital storefront for your business, ensuring you stand out to customers searching for products or services in your area. Did you know 4 in 5 consumers conduct searches with local intent on search engines? Just as a well-designed physical storefront attracts foot traffic, a strong Local SEO strategy boosts your online visibility, drawing potential customers to your website or location. From optimizing your Google Business Profile to earning positive reviews and ensuring accurate business details, we help position your business as the go-to choice in your community, driving both clicks and foot traffic.
- Increased Visibility: Enhance your business’s presence in local search results, making it easier for potential customers to find you.
- Higher Conversion Rates: Local searchers are often more likely to convert into actual customers because they have immediate needs.
- Targeted Traffic: Attract people actively searching for the specific products or services you provide in your local community.
If you own a local business—such as a restaurant, dental clinic, or retail shop—Local SEO helps ensure your business shows up when people search for services or products in your area. 88% of people who conduct a local search on their smartphone visit a related store within a week.
Work together for maximum impact
Our Local SEO solutions seamlessly fit your existing marketing efforts, creating a strategy that brings actual results. No business is the same, so we customize our Local SEO approach to fit your needs. Whether you're focusing on social media, email marketing, or content marketing, we’ll boost your visibility by helping local customers find you when searching for your offer.
Optimized your google business profile
We’ll ensure your Google Business Profile is up-to-date with accurate information, engaging photos, and regular updates so your business stands out on Google and Google Maps.
Boost your entire marketing plan
Our Local SEO works with your other marketing efforts—whether social media or email outreach—by driving local traffic online and to your physical store.
Tailored local strategies
We’ll create a Local SEO plan specific to your location and business goals, helping you attract the right customers in your community.
Get the most out of your marketing dollars
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Higher click-through rates (CTR)
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Increased foot traffic
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Improved conversion rates
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Cost-effective targeting
70% higher click-through rates compared to non-localized advertising.
Non-localized advertising efforts target a broad audience, leading to wasted marketing dollars on people who may not be interested in your products or services. By concentrating your efforts on customers in your local area, you ensure your budget is spent reaching those who are more likely to engage with your brand and convert into loyal customers.
78% of local mobile searches result in an online purchase.
Investing in local SEO enhances your online visibility and directly influences your business's foot traffic. Your advertising budget is working harder for you because you are connecting with potential customers who are ready to buy. By optimizing your online presence for local searches, you can effectively drive more customers through your doors, turning online interest into real-world sales.
50% higher conversion rates than non-localized searches.
When customers discover your business through local search results, they're often ready to take immediate action—calling your store, visiting in person, or making an online purchase. By focusing on local SEO, you're not just increasing your visibility; you're connecting with potential customers when they’re most interested, leading to more phone calls, foot traffic, and sales for your business. This means your marketing efforts are more effective, and your advertising budget goes further.
50% less cost per lead compared to traditional advertising methods.
This efficiency maximizes your advertising budget while reaching a targeted audience actively seeking your products or services. Instead of spending on broad ads that may not resonate with local customers, local SEO focuses your resources where they count—connecting you with potential customers already looking for what you offer. This way, you get more value from every dollar spent, making your marketing efforts effective and budget-friendly.
Need clarification?
What is Local SEO?
Local SEO is about making it easier for people in your area to find your business online. It ensures your business shows up when potential customers nearby search for the products or services you offer. By optimizing your online presence, you increase your chances of appearing in local search results, helping you attract more local customers and grow your business.
Do any other solutions pair well with Local SEO?
Google Ads works hand-in-hand with Local SEO by enabling you to run targeted ads on various Google platforms. This approach enhances your local visibility and complements your organic SEO efforts, helping you attract more qualified local customers to your business. Combining both strategies can maximize your reach and drive more traffic to your store or website.
What is required to get started with Local SEO?
To get started with Local SEO, you'll need to claim, verify, and grant us access to your Google Business Profile listing.
What businesses qualify for a Google Business Profile?
To qualify for a Business Profile on Google, a business must make in-person contact with customers during its stated hours. For example, the following businesses are not eligible for a Business Profile per Google’s guidelines: An ongoing service, class, or meeting at a location that you don't own or have the authority to represent, lead generation agents or companies, brands, organizations, artists, and other online-only businesses, rental or for-sale properties such as vacation homes, model homes, or vacant apartments.
Grow your small business online
Gain customers by leveraging best-in-class digital advertising solutions with help from our team of experts—all from one easy-to-use platform.
